The Creative department exists to shape ideas, stories, and experiences — from initial concept through to final delivery. Creative is responsible for creative vision and intent, design, narrative, and visual thinking, producing and executing the creative outputs of what Zeal delivers. For how Creative fits within the wider organisation, see Structure & Departments.
What this playbook will cover
Creative tools and software standards
The tools the Creative team uses and the standards for working with them.
Deck and presentation assembly
How presentations and pitch decks are built, reviewed, and delivered.
Visual content guidelines
Standards for imagery, video, and visual assets across projects.
File naming and management
How creative files are named, versioned, and stored.
Creative review and approval process
How creative work is reviewed, fed back on, and signed off.
Render standards
Technical standards for rendering and output quality.
Design file handover to Technical
How creative outputs are handed over to the Technical department for delivery.
This playbook is being developed. Content is coming soon.