the zeal operating system · 6 documents

core OS.

the why · the who we are

six documents that describe who we are at our best.

The compass, not the vehicle. Mission & pillars sets the destination. Culture & values are the roots. Brand is the story. Structure shows how we’re organised. SPED is how we decide. Systems is the lean stack we use to do the work. Read them in order — each one builds on the last.

how to read this

compass, not vehicle.

The pillars are permanent. The OS is the vehicle that carries them.

These six documents are the things that don’t change often, apply to everyone, and shape every decision Zeal makes. They’re not aspirational — they describe who we already are at our best, and who we hold each other accountable to being.

If you’re new, read in order. If you’re returning, jump to whichever one is up for review. The companion playbooks turn this principle into practice — one per department.

the how

core OS sets direction.
playbooks put it into practice.

If these six documents are the why, the playbooks are the how — seven departmental guides covering projects, creative, technical, operations, people, marketing and finance.

go to playbooks