Branding exists to maintain and express Zeal's identity — supporting how Zeal is perceived externally. Brand is ultimately reinforced by how the whole organisation behaves. For how Brand & Marketing fits within the wider organisation, see Structure & Departments.
What this playbook will cover
Brand standards and guidelines
The visual and verbal identity standards that define how Zeal looks and sounds.
Tone of voice
How Zeal communicates — in writing, in conversation, and in public.
Content pillars and strategy
The themes and principles that guide what Zeal creates and shares.
Social media approach
How Zeal uses social media to tell its story and build its audience.
Marketing processes
How marketing activity is planned, executed, and measured.
Campaign planning
How campaigns are conceived, structured, and delivered.
This playbook is being developed. Content is coming soon.
Brand & Marketing — Zeal 3.0 Operating System · portal.wearezeal.co